![]() The labels are activated by consumers through a new Jones Soda smartphone app, developed in partnership with experiential marketing agency Triggerhouse. The AR labels are being used on five of Jones’s top-selling soda flavors, with a total of 1.5 million bottles produced for the campaign overall. ![]() Jones Soda, “The People’s Craft Soda,” known for its unconventional flavors and user-designed label artwork, has brought its packaging to life with a series of limited-edition augmented reality bottle labels that showcase 15 extreme athletes and edgy artists in action.
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